Taryn Williams

Influencer marketing is a new marketing concept that is currently at its all time peak. For it to be successful, it requires strategy and communication. TheRight.Fit is one of the latest platforms to hit the tech market, and is a personal favourite of ours. TheRight.Fit, connects brands to database of influencers and services, in one platform. The real beauty about TheRight.Fit is that you can create any kind of campaign within the budget you can work with. Did we mention its also super easy to use and the support team are out of this world?
I had the opportunity to interview Taryn Williams, the founder of TheRight.Fit .
During the interview, I got to learn about her amazing journey and asked to share tips and advice. I can most certainly say Taryn is someone who doesn’t just inspire me, but some I find extremely motivating. She has a had a lot of success over the past 10 years such as winning a variety of awards, such as:
  • Finalist in the B&T Hot 30 under 30, B&T Women in media
  • SmartCompany 30 under 30
  • Australian Insititue of Management and Women’s Agenda Emerging Entrepreneur of the year.

 

So please give me a second whilst I fan-girl in a corner for a while.

I hope you feel as inspired as I did after our chat.

What made you take the leap into entrepreneurship?

I really never knew that ‘entrepreneurship’ was a different career path – I had never had a 9-5 job, and had a number of friends in my late teens and early 20s who were successful business owners. It really didn’t feel like a leap to me – jus something I had always naturally been a part of my journey. I was 21 when I launched my first company.

What was your first project you worked on? Did it succeed?

WINK Models was the first business I launched, nearly 11 years ago now, and I’m happy to say the business is still thriving together, with year on year growth every year for the past 10 years. I’m so proud of that company and the team that make the magic happen every day.

Did you ever deal with contention from your family or friends concerning your entrepreneurial pursuits? How did you handle it?

My family & friends are incredible supportive of my journey – they know Im so passionate about what I am doing and that I wouldn’t have it any other way! I’m very lucky to have such an amazing support network as it can be very isolating as a founder.

What were the biggest initial hurdles to building your businesses and how did you overcome them?

For theright.fit – finding the right tech team, as a non tech founder. It took time, patience and perseverance to find the right people and was definitely worth it in the end! I called on my mentor and board to help ensure I built the best team with the right skill set to help us build a world class product.

What inspired you to start The Right Fit?

Seeing the changes in the industry landscape – the move towards smaller pieces of digital content, the advent of social media influencers, and the use of more authentic, relatable talent in campaigns. Coupled with the increase in spend in digital advertising, I new our industry was ripe for disruption.

What would you say was the single most influential factor in your business’ success?

Grit! Never giving up, being resilient, keeping that motivation day in and day out to reach a long term goal.

What do you do to recharge?

Gym time is essential for me, and I try to exercise every day before I hit my desk. On the weekend I love going for long walks with a friend – we regularly do the bondi to bronte, or manly to spit, its beautiful to get outside and clear my head!

What is your biggest tip to entrepreneurs starting up their business?

Don’t be afraid to ask for advice, and build a great group of strategic advisors from day 1. This will help hold you accountable, support you on the journey, and inspire you.

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