An interview with Antonio Mullo

 E-commerce can be an incredibly tough market to crack. However, just like any other industry, if you have a unique selling product and you know your consumer, you can rise above it.

Antonio Mullo is the director at GetFish, an online e-commerce business that allows his market to order fresh seafood and get it delivered directly to their door. Ingenious, right?! We think so.

  1. What is your business and when did you start?

 The name of my business is GetFish Australia.  Through partnering with major seafood retailers, GetFish is an E-commerce business that allows customers to order Seafood from the Sydney Fish Market online and have it delivered straight to their door.


  1. What inspired you to start your business?

I have been working at the Sydney Fish Market from a young age and after many years of watching the busy queues and growing trend of online services, I had the idea to deliver Seafood straight to customers doors. Being quite young, the digital space is a big part of my life and those around me. Online shopping is on the rise and I thought now would be an opportune time to start my business.


  1. Tell us about the journey you have been on with your businesses?

 It has been a mental rollercoaster from the start. Gathering ideas and thoughts as to how my business would shape up to be was a lengthy process. Once I had an idea of the directions I wanted to take, I approached various contacts that would help me achieve this vision. Once the groundwork was done it took around four months to get the business up and running, which proved to be a very anxious process.


The first month after launching wasn’t as busy as I had anticipated it to be, and I developed doubts. When summer began, we were taking on more orders than we had the capacity to handle which presented a range of problems. Instead of getting discouraged by this challenge, I took it on, adapted my plan and worked hard on sorting out the issues at hand. Running my business hasn’t been smooth, but we have worked through the problems as a team and have continuously grown, which has inspired me to do more with the business.


  1. How do you handle the naysayers?

 By always remaining positive and confident.


  1. How do you balance everything? What are your top tips?

 I have learnt how to maintain balance through stressfull periods by remaining focused and allowing some time for myself outside of work.


  1. Where do you envision yourself in the next 5 years? How do you plan to do this?

 Currently we are delivering to a 40km radius around Sydney. We are looking to expand to Greater Western suburbs, Central coast and Canberra by the end of the year. Hopefully in 5 years we can look at providing our services to the whole of Australia.


  1. What has been a challenge you’ve had to overcome that has shaped you and your business?

 The biggest challenge I faced when I first started my business was learning how to remain patient and focused in difficult situations. Another challenge was realising that great success takes time to achieve and nothing happens overnight.


  1. Why did you choose to start at such a young age?

 There was a gap in market that I felt needed to be addressed. I had the contacts, energy and motivation to fill this gap and achieve my vision.


  1. What would you say was a key to your so far success?

 Having support from friends, family and a team that believes in the idea.


  1. What has been the biggest tip you have received off someone that has stuck with you?

  Remain focused and stay positive.


  1. What is a tip that you would give to a young person thinking about starting a business, but not sure how to start?

 You should believe strongly in your business idea, don’t be afraid to ask for support and always be prepared to work hard and remain focused through tough times.


  1. What are your top 3 biggest lessons you have learnt in your business?

 I have mentioned this a couple of times, but I have learned that remaining positive is a crucial part of being able to persist and grow with my business. I have also had to learn how to stay focused on my business goals while I have other responsibilities such as university as well, and to have trust in my business model.


  1. If you could meet an inspirational leader, who would that be? Why?

 Conor McGregor. He is always fun to watch.


  1. What was one of the first goals you smashed in your business?

 Successfully fulfilling all orders throughout the Christmas period.


  1. What would you say to your younger self?

 Be sure to always believe in yourself even when there’s doubt or difficulty.


  1. Where can we contact you?


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