An Interview with Jayden Desmond

Jayden Desmond is on the look out to changes the lives of those who face hardship. How? through is incredible clothing line Journey To Arcadia. Jayden has faced is own hardships in life and decided that he wanted to make a difference in the world.


What is your business (include name) and when did you start?
Journey To Arcadia is a “charitable clothing” line. We sell a whole heap of different t-shirts & accessories, but with every purchase we donate 20% of the sale to a charity that we are supporting. The charity that we donate too is completely up to the consumer as they make their selection at the checkout. The areas that we are currently trying a make a difference in are: child sex abuse, cancer treatment, mental illness awareness, creating positive body image & animal rights with a plan to add many more.

What inspired you to start your business? In 2013 I lost my father to cancer after a year long battle, it was at that point I realised that I wanted to make a difference in the world, I just didn’t know how to at that stage. In June 2017 my mother passed away due to a multitude of health issues. A few days later the idea of J2A came to me. In the years between my parents death I had fallen in love with social media, e-commerce & the game that is entrepreneurship. November 2017 J2A was born.

Tell us about the journey you have been on with your businesses?

While the journey is only in it’s infancy I have experienced a multitude of different emotions from the pure excitement from signing my first partnership with a charity to high levels of anxiety prior to launch. We all live & we learn, I’ve made a lot of mistakes and hopefully make plenty more so I can learn from them too.

The Journey of J2A is set to take some interesting turns in 2018 with an episode on a yet to be announced show on SBS to feature J2A. I will also look to add to my team in the coming months.

How do you handle the naysayers?

I use any negative comments directed at J2A, as fuel to the fire to help propel me on my mission or myself. But at the end of day people are entitled to have an opinion and I encourage them to talk about my brand as much as they like.

Where do you envision yourself in the next 5 years? How do you plan to do this?
In 5 years time I envision J2A being a clothing line with a very loyal audience, that is starting to make waves as a nationally recognised brand.

I believe J2A has a very beautiful mission of trying to help the world become a better place, so I think by pushing the message of the brand a lot of growth can occur. I also aim to have a comprehensive tracking system so that you know exactly what your donation is doing.


What has been a challenge you’ve had to overcome that has shaped you and your business?

The biggest challenge that I’ve been through is what inspired J2A and that is the death of my parents, this pushed my mental health to the brink of making a very silly, permanent mistake. But it was at my lowest point that I developed my own personal mantra, “adversity doesn’t have to be a bad thing”. It’s at my lowest point that I created the thing that I’m most proud of in my life.

Who inspires you? Why?

Ever since I was 5 years old I have been fixated with athletes & their training methods to be that 1% better each and every day. I don’t have a particular athlete that really inspires me but I guess I am partial to supporting the underdog.

What has been the biggest tip you have received off someone that has stuck with you?

Find something you’re passionate about & find a way to make that your career.

What is a tip that you would give to a young person thinking about starting a business, but not sure how to start?

Find your passion. Make a living out of it. Make mistakes & learn from them.

What are your top 3 biggest lessons you have learnt in your business?
Make mistakes & learn from them.
-The more you learn, the more you can grow.
– When faced with our toughest challenges, we are presented with the greatest opportunity for growth & personal development.

What is a book you can recommend?

Wooden: Leadership. A legendary collegiate basketball coach for UCLA, who has often said that his biggest achievement was creating amazing people first & amazing basketball second. This is something I want to take into my business.

Where can we contact you? Feel to reach out to me at or follow my instagram @jay_desmond.

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