An Interview with Mitch Hills

Mitch is an Australian entrepreneur and marketer, full of motivation and passionate about helping small businesses. Founder of several businesses and enthusiastic about helping others, Mitch posts new content daily. Keep up with him on Instagram at @mitchills.

What is your business (include name) and when did you start?

 The name of my business is Mastered Marketing, which is a social media agency dedicated to making people online. I’m passionate about making small business world-class, and giving people access to top-shelf marketing and branding without the impossible corporate fee. I started this business just under 2 years ago.

What inspired you to start your business?

Before this social media agency I had my own tech startup, and I needed marketing help. I spoke to agencies and they wanted to charge me more than my company was worth just to get leads! I felt frustrated and was forced to do it myself, and I ended up loving it. One thing lead to another and I eventually closed down that business to do an agency full-time, and help people that were stuck where I was.


Tell us about the journey you have been on with your businesses?

It has been a long journey – when you start a business you deal with imposter syndrome, people rejecting you, projects coming and going… It’s not easy, and the start is the hardest. That’s why it’s important to do something you genuinely enjoy so that you can push through that. Now, I’ve finally cracked the 6 figure goal and it’s much more streamlined today!

 How do you handle the naysayers?

 I don’t really get naysayers or haters, you just get people who are obviously going to reject you sometimes, string you along, suck your time and never repay you. You’ve just gotta learn from that and stay focused, not letting it get to you.

Where do you envision yourself in the next 5 years? How do you plan to do this?

 Right now I’m in the process of streamlining and scaling a bit, training my team to replace me in terms of the day-to-day. I’m a very creative person and in the next 1-2 years I want the agency to run by itself, so that I can spend all day thinking of wild ideas and innovations for clients. That’s where I add the most value. I’d like to build on a creative agency, and I’ll do that by systemising my current business to accomodate for it.

I actually don’t want to have a crazy-huge corporate agency that makes millions. I care about my clients, and I’ve seen agencies and startups lose that passion and character when they get too large.

 What has been a challenge you’ve had to overcome that has shaped you and your business?

 Scaling is hard. Training a team. A lot of people ‘own’ a business but they really just ‘own’ a job, because everything goes through them (aka… me!). There’s the old saying you can’t work ON in the business if you work IN the business.

When I hired a team (it wasn’t perfect at first and still isn’t) it free’d up my time a bit to focus on more important areas and take on more projects. So if you’re in business for yourself, hire a team! It might seem like an expense but you’ll actually get more done and make more money when you have them.

Who inspires you? Why?

 Many people inspire me – you can find inspiration in billionaires or a waiter. As a creative person I like to seek ideas and inspiration in everything.But for practicality – Richard Branson and Elon Musk are two heroes of mine. They have a vision and they stick to it, regardless of the obstacles, failures or naysayers. I would love to meet them! Gary Vee is also a fav of mine.

What has been the biggest tip you have received off someone that has stuck with you?

Do less stuff, better.

What is a tip that you would give to a young person thinking about starting a business, but not sure how to start?

 Just start. I don’t know how many times I’ve told this to people – you just need to start where you are with what you have. Figure it out along the way, the perfect time does not exist. Of course read and study what you can, find people who’ve achieved what you’re trying to achieve and mimic them, but most importantly… get started.

What are your top 2 biggest lessons you have learnt in your business?

 #1 – Go niche. Be world-class at a specific thing for a specific group, instead of trying to please everyone and be a generalist. A GP vs a brain surgeon for example.

#2 – Don’t be scared to fail. Firstly because it’s inevitable, and secondly because you will learn SO much more through making mistakes than having a string of flukes.

What is a book you can recommend?

 All the classics of course, but since everybody knows those, check out ‘The Art of Creative Thinking’ by Rod Judkins. ‘What Made You Think of That?’ by Gary Bertwhistle is also worth a read (two books on being creative).

If you could choose one place in the world to work, where would you go?

 That’s tough! Primarily because there’s so many options, and secondly because I haven’t had a ‘job’ since I was 17 so I don’t know what it’s like (haha). Google would be awesome – if possible I’d prefer to work underneath one of my heroes like Richard Branson and suck in all their wisdom.

What was one of the first goals you smashed in your business?

 Landing your first client is always good!

Where can we contact you?

 I post weekly articles on, I shoot a lot of live streams on my personal Facebook at and on Instagram at


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